Battles

We all can agree on something.

I still have a lot of love for press. My criteria to judge a print ad is simple: besides having a great concept, it has to be as beautiful as something you´d hang on your wall. I had these in my office for a long time. We came up pretty soon with the idea that even opposite ideologies might meet in the world of design; but it took months before we found the illustrator, Andrey Gordeev in Russia. It was worth it.

Bronze Cannes Lions 2011