Toys From Reality

The creative idea behind the Toys From Reality campaign was to create an entirely new product line that would be highly engaging to current Kenver customers and their families, encouraging conversation with the sales team. The idea mines an insight discovered in research about Kenver customers; they long for the days before technology consumed them and their families and want to reconnect with nature as an antidote. Kenver focuses on high-quality outdoor gear that powers its customers to experience the outdoors without limits. Toys From Reality brings joy and excitement to simple everyday objects transformed by a child’s limitless imagination. The toys are everyday objects from nature – sticks, pinecones, rocks, and seashells; objects the Kenver customer felt spoke to them. The product line, packing, retail, and online experiences were designed to fit into the Kenver brand ethos seamlessly.

The United States is currently dealing with deep division ideologically. This is exacerbated by what many describe as a society that is disconnected from each other and the world around them. Technology and entertainment contribute to this by isolating people on social platforms and removing them from the natural world. This idea, Toys From Reality, was received as a welcome antidote. It requires connection, discussion, imagination, and intelligence on the part of the Kenver customer, both old and young. It sparked customers to talk to one another about the idea and share their kid’s experiences as they turned a stick into a magic wand.